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| Ad Wise |
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Research findings in the US have revealed that children till age eight cannot even distinguish an ad from an editorial programme...
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| Target Child |
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Market strategists know that a child is socialised into consumer patterns early in life, and make the most of it through kid-targeted ads, often ignoring the ethics of it.
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| Limits of Persuasion |
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The self-regulatory code of advertising in Britain has very unambiguous guidelines about advertising messages that seek to exploit a young child's vulnerabilities.
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| Papa, Mama - Don't Preach |
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Television-viewing has become family activity, and parents need to watch their habits before laying down guidelines for children, says the American Academy of Paediatrics.
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| Mesmerised by the Tube |
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Delhi's children living in difficult circumstances experience a high degree of unregulated viewing, and don't really like kids' programmes, reveals a recent survey...
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| The Idiot Box |
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With the emergence of channels specially designed for children, the youngsters are tempted to be glued to TV.
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| A Royal Diet of Mangoes |
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If it is summer, it must be mango time. The only way to enjoy them is to have them for breakfast, lunch and dinner, wrote famous naturalist M. Krishnan.
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| The Family Album |
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The boredom of summer vacations vanishes when Priya discovers Hari living next door to her new home. But the real adventure only begins when they come across an old family album. Excerpts from Gita Iyengar's story.
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| Wonder in the Sand |
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The twins miss Mumbai and spending a year in a sleepy army cantonment seems a bore. But excitement is just a sandstorm away, they soon discover. Excerpts from Cheryl Rao's story.
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| Gems of Indian Literature |
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Together we shall unravel some of the invaluable gems of Indian thought and literature -- the Bhagavad Gita, The Puranas, The Vedas, and the Upanishads, says writer Manoj Das. Excerpts...
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| Snake People |
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Most people flee at the sight of a snake. But there are those who actively seek out snakes. Like the Irula tribals of Tamil Nadu. Excerpts from the book by Zai and Rom Whitaker.
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| AHA! Books |
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Award-winning playwright, writer, artist, cartoonist and illustrator, Manjula Padmanabhan, who has published 21 books for children, lists out her 10 all-time favourite children's books and series, for Pitara's A-Ha list.
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| AHA! Books (Hindi) |
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A list of some extremely fine low cost Indian books on Education, Popular Science, Maths and Children's Stories. Click to view the names of the top 40 books as judged by Arvind Gupta.
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| A Teacher Remembers |
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A young teacher comes to a school with dreams in his eyes. The students have their own plans to unsettle him. But, not for long. Gandhian educationist Gijubhai Badheka writes about his experiences. Some excerpts...
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